Fashion ecommerce has got very good at fake countdowns and 'someone in Leeds just bought this'. It has got worse at helping people find something they love. We optimise for the second one, and test it properly.
Search, filters and category pages that help people narrow things down, not scroll forever.
Photos, sizing and fit information that answer the questions people would ask in a shop.
Honest stock and delivery messages instead of manufactured pressure.
Delivery costs, returns and payment options made clear before the last step.
Find what's actually broken before guessing at fixes, with evidenced hypotheses before a single test gets built.
Variant design, copy, build and QA. Everything we need to run an experiment worth running.
Statistical analysis, structured learning capture, and feeding insights back into the next cycle.
Most clients start with a Teardown: a fixed-scope conversion audit for £5,000 + VAT. From there, experimentation programmes run monthly with no minimum term.
We inherited a year of playbook testing, swapped it for research into what customers actually needed, and ran the programme at nearly three times the pace.
We stopped a redesign that tested 51% worse, found the real booking bottleneck, and got a confirmshaming exit popup removed.
Book a call and we'll tell you honestly whether it's worth doing. You'll be talking to Jon, not an account manager.
